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ICE TECH Man continues his research of reconnection with the Earth and Nature, from which he is dropped due to the polluted and stressing modern life. In this search for peace we find more and more dressed by waterproof and windproof technical materials that can make us be in protection outdoors in extreme conditions, maybe without light and without heating, but happy for power to live contact of our beloved Land.
WILD TREK The impelling desire of the new generations, exasperated by the post-pandemic context, to rediscover a direct contact with the natural element, to dedicate space and time to outdoor activities, far away from urban contexts, generates a new stye which glamping elements are associated with classic outdoor-wear, evoking the native folklore, and a contemporary neohippie spirit. Prints and patterns are taken from the American Indian original palette, although never slavishly replicated with intentions of misappropriation, but developed along with the natives who created it. Holistic-looking motifs, to celebrate archaic rituals and those natural beauties which are mostly unattainable. The outdoor sports uniform is reinterpreted in a more personal laguage, with unexpected touches, customisation and hand finishing.
GRAFFITING A hyper-connected world, in which real and virtual tend to blur, tends to idolise easily indentifiable cartoons and animation pop icons, made with simple and legible shapes and colours, large graphic compositions and colour blocks. A style with strong references to streetwear that tends to hybridise and merge with active and sportswear, by exchanging their colours, volumes and materials. A vaguely nostalgic spirit inspired by the bolidist design of comic strips of the past, by the Manga icons of the American TV, for a creative melting pot of global influences and hybridisations. F1 and Kartracing inspirations, newbiking for exaggerated and asymmetric ergonomic patchwork. Boxy volumes, design inspired by the look of comic book superheroes, accessories and tools as art-toys.
DARK WALK This new concept is gaining more and more faithful, men who feel the need to give an animist explanation to a renewed interest in natural forces, the influences on sportswear are charged with unexpected dark, arcane and symbolic tones. Sporting activity is combined with a need for ancient and almost esoteric spirituality and manifests itself in materials with an archaic or hi-tech appearance, in clothes and accessories that look like ancient uniforms of a world that has only apparently disappeared. A hymn to power hidden under the epidermis... physical and virtual. Halfway between dreamy hippie suggestions and digital Meta-universe, between spiritual activism and sporting activity, a theme that celebrates inclusivity through a strongly recognizable and dramatic aesthetic.